Honest Magazine
Founder. Publisher. Creative Director.
Founder-led editorial brand with national distribution, audience growth, and monetization.
Honest Magazine is a 100-page quarterly print, independently conceived and published brand exploring food, nature, and a more intentional way of living - created, directed, and produced end-to-end. focused on food, nature, and culture, distributed nationally across the U.S. and Canada. The brand was built as an advertising-free editorial product with evergreen content and a highly engaged subscriber audience.
Editorial direction. Seasonal themes. Narrative-driven issues. Multi-channel storytelling
Role & Scope
Brand identity, editorial direction, content strategy, photography, writing, design, production, and distribution
Concept
An editorial platform rooted in food, nature, and lived experience—designed to slow the pace of consumption and deepen connection through story, imagery, and ritual.
Impact
25+ issues published
Distributed across 80+ locations in North America
200+ original editorials, recipes, and photo series
Built and sustained an independent publication
48.8% average email open rate across 36 campaigns
Top campaign: 62.7% open rate, 11.9% CTR
6 brand collaborations and partnerships
Recognition
PBS Tastemaker
Warsaw Culinary Fair, 2018
Mixam feature publication, 2021
Other partnerships and collaborations include Encyclopedia Botanica, Tom Douglas, and Ashley Rodriguez.
