Founder. Brand Strategy. Editorial Direction.

Founder-led editorial brand with national distribution, audience growth, and monetization.

Honest Magazine is a 100-page quarterly print publication focused on food, nature, and culture, distributed nationally across the U.S. and Canada. The brand was built as an advertising-free editorial product with evergreen content and a highly engaged subscriber audience.

Scope & Leadership

• Founded, branded, and scaled a quarterly print publication (25 issues)

• Defined editorial voice, visual identity, and brand positioning

• Led content strategy across print, email, and campaigns

• Managed production, distribution, subscriptions, and partnerships

• Hired and directed freelance contributors and collaborators

Selected Results

• 25 issues published over 7+ years

• Stocked in 87 retail locations across North America

• 48.8% average email open rate across 36 campaigns

• Top campaign: 62.7% open rate, 11.9% CTR

• 6 brand collaborations and partnerships